Online advertising has never been more important, and search engine marketing is the most effective way to promote your products and grow your business.

In this article we will go through some tips and strategies to do search engine marketing properly:

1. Keywords
  This means doing research to determine which keywords to bid on, or in other words, what you want your ad to appear for.
 If your budget is small, you may just want to bid for keywords that you intend to buy.  However, if you have a larger budget, you may find that you have scope to bid on keywords that target earlier stages of the buyer's journey or even terms that are not closely related to your products.

2. Keyword Volume and Competition:
  If no one searches for your target keywords, you won't get any results from your ads and at the same time high volume keywords attract more competition High volume keywords are more competitive than others and thus it becomes a balance between demand and budget

3. Keyword Cost:
  Ad position is determined by the bid you set for the keyword and the Quality Score you gave for your ad.  Higher bids and higher quality ads win best with this in mind Highly competitive keywords end up being more expensive.  However bidding so low your ad won't show, so you'll need to make sure you can compete.

4. Account and campaign structure:
 In theory, you could group all your keywords together in one group and display one ad for the total group.  But your budget will be consumed by a bunch of high-volume keywords, and your Quality Score will drop.  This is why it is important to properly structure your ads account.

5. Copy
  At the end when your keywords have been chosen and your account is up and running, you still have to write good ads
  Advertising consists of several components:
 _ nickname
 _ Display URL
 _ He described

Best Search Engine Marketing Tools

 1. Semrush:
 This tool enables you to perform an extensive search for keywords, track their ranking, check the site, analyze visitor activities, and much more.

2. Google trends
 You can consider this tool as your right arm in your advertisement through search engines;  It enables you to track the search value and volume of any keyword by region, language and timing, which in turn will help you identify which words are the most popular.

3. Keywordtool
 One of the features that made us add this tool to the list of search engines, is its ability to infiltrate and read Google, YouTube, Amazon and Instagram, thus being able to do an accurate search for the keyword across different platforms and channels, which ultimately means a better return.

4. Google ads keyword planner
 Because Google is the most likely search engine you'll use to show your ads, it makes sense to consider using this tool to search for words that are most important to you, and to stay informed about how your search for certain words changes over time.

5. Hubspit
 Hubspot is generally one of the leading companies in the field of e-marketing and it develops exceptional programs and tools to make the lives of marketers and business owners easier.

Today SEM engine is essential as it is much more powerful if it is used with other tools like other SEO.  Remember that the only way to become a professional in anything is to start at it.

Since search engine marketing puts you directly in front of users who are now searching for what you have to offer, search engine marketing is a great investment for your business and it is a huge advantage to top every search result on Google.