The design, name, or any other feature that distinguishes an organization's product from its competitors is called a trademark
Branding is associated with marketing and advertising in a business, the set of marketing and communication tools that are distinct from the company or product from its competitors and also create a long lasting impression in the minds of the customer is called brand
There are different types of brands let's look at one by one.
1. Service Brand:
This is adding service value to the brand. Developing another service mark into a product brand is more difficult because brand offerings The business of intangible service. Once developed, it is very beneficial to avoid competition since it is very difficult to develop and prove the brand in terms of pricing
Lots of new online brands have been developed as subscription brands where people pay money for accessing services or products.
2. Personal branding:
Personal branding is also known as individual brand and is defined as the brand that a person has built around himself to promote his career opportunity. This relates to how people market themselves and bring themselves out or stand out in the media.
3. Generic Brand:
The brand that is owned and operated by the government is called the generic brand. Sometimes the government is seen as a generic brand in the eyes of ordinary people.
4. Luxury Brand:
As the name suggests, this is the type of brand that offers high quality at a higher price. Luxury brands constitute a niche market for select clients. It does not participate in lowering the price but is more dedicated to providing outstanding service to attract customers.
5. A valuable brand:
In contrast to the brand value of a luxury brand, the brand operates on price and provides basic services at a lower price. And that the target audience of brands is the middle of the market, which constitutes an entire volume. When working on larger volumes, it is necessary that the price of the product be lower.
6. Innovative brand:
These only focus on continuous improvement of the product through advanced breakthroughs in technology. Innovation is the primary goal, therefore it is unique in the market, and may sometimes be the first in the market.
Because there are a large number of ways in which one brand can be identified. However, in any case, marketers must ensure that their brands generate value and align with the overall brand strategy. In order to grow a successful brand, the marketer needs to make sure that it remains relevant and that, able to stand out in every context we put it in.
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الترويج : هو أداة التواصل التسويقي بين المنتج والمستهلك ويهدف إلى تحفيز العميل المستهدف لممارسة سلوك الشراء