Social media has become an essential part of the lives of many people of all ages and nationalities, and Instagram has occupied a great place among social media in a very short time.
For this and because the main principle of marketing is to put your product or service in front of those who want it, so you have to market through Instagram, and take advantage of the presence of your potential customers or customers on the Instagram platform.
Here are some ways Instagram can positively impact your business:
1. Brand promotion:
Instagram marketing works wonders for increasing brand awareness. 83% of users admit that this social network helps them discover new products or services. Even better, people show more confidence in the brands featured on Instagram.
2. Improve sharing:
Social networks are one of the best channels for maintaining relationships with customers. They allow you to get feedback from your audience through likes or comments, engage them with captivating content, notify them of special offers, and more.
3. Understand your audience:
Your content should be geared towards the target buyer. Take the time to get to know your current audience and try to imagine who you want them to be. When using Instagram for marketing, you should consider whether they are potential buyers or can help you build your brand in some way.
4. Audience Growth Opportunities:
Instagram enhances your business reach by allowing you to precisely define your target audience. This opportunity is available on Instagram thanks to the targeting options. With them, you can select the most suitable audience based on demographics, interests, behavior and better yet, Instagram ads give you powerful retargeting options.
5. Study your competition on Instagram:
You are not the only one who takes advantage of Instagram in marketing, so you have to study your competitors, especially in the beginning. Perhaps you are confused about how to prepare content suitable for your business. Studying the competitors will also help you to know the market, the type of customers who prefer these products, and the services you want to promote. It is on your account, and many other important things
6. Exploit ads on Instagram:
The Instagram platform is affiliated with Facebook, and of course you know the importance and power of Facebook ads, especially at this time, given that Facebook has a lot of complex and highly sophisticated data and information that it exploits in targeting.
7. Have a professional Instagram profile:
The profile page is the conversions page, it is the page that the visitor decides if he will follow (Follow) to your account or not, so you should take care of it in order to get the largest possible number of followers
a.) Username and photo
Let's start first with the image that you use for your account on Instagram, this is a very simple step, use the logo of your site, company or business until your account becomes distinctive
B.) Short CV:
The biography should answer everyone who looks at it publicly this question “What will I gain when I follow this account?” And then he will decide whether to click on the follow tag or not, and this short biography can be modified at any time, so many people use it to put links to some of their products, sites, addresses of their shops or phone numbers, bearing in mind that Instagram only allows one link in your bio subjectivity
There are different methods of marketing, but it is the most prevalent on the Instagram platform, as long as you help your audience and provide them with what they want, their trust in you will increase, and trust is the basis between any customer and the owner of any business. Instagram marketing strengthens your brand, and brings you an audience willing to buy, It keeps them connected to your business
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الترويج : هو أداة التواصل التسويقي بين المنتج والمستهلك ويهدف إلى تحفيز العميل المستهدف لممارسة سلوك الشراء