The great development witnessed by our time today imposes on us new ways to design distinctive advertisements that keep pace with the modern design trends that attract today's customers.
Whether your company or organization is in its infancy or you are old in the market and trying to make your way in light of the great competition in the world of advertising and marketing, it is also useful to provide customers with what motivates them to interact with the advertisement
◾ Therefore, here are some steps that will help you design an advertisement
Stages of making an advertisement:
Writing, design and testing. If you want to make an advertisement, you will see each stage separately:
🔳 Writing Ad
1. Make the words medium in size and the content brief so that the general form of the advertisement is attractive to people.
2. Try to make your words attractive to others. The success of the advertisement lies in its sticking to the memory of people and customers.
3. Stay away from tradition when choosing your advertising slogan and words.
4. Persuasion is one of the most important methods that must be present in writing in advertising, as persuasive expression depends on several methods, including humor and fun, as this is one of the most commented things in the memory of others, and thinking and challenging the style attracts others to you.
5. The skill of directing must be realized when writing the advertisement. It is necessary to know who is directing the advertisement, to know the way the customer thinks, and then know how to reach him and convince him.
6. Many advertisements fail as a result of they are directed to people who are not concerned with them. Knowing and identifying the customer is one of the most important reasons for the success of the advertisement.
7. Knowing the stakeholders is useful in identifying the most important colors and shapes they prefer.
8. Ads are characterized by longevity, so the writing of the advertisement and its content should become available to others even after the passage of years.
9. When writing the content of the advertisement, make sure that all contact information is present.
10. The place to be announced, whether radio, television or road advertisements, must be acknowledged.
11. Depending on the location of the advertisement, the advertisement will be designed. Radio advertisements will only need script and sound. Unlike television advertisements, they differ from road advertisements. The location must be determined first to start designing.
12. Advertising is the means by which you can link the dreams of the recipients with the product presented to them.
🔳 Advertising Design
1. Simplicity is the title of the advertisement and it is one of the elements that distinguish it, so make sure that your design is simple and depends on the overlapping of colors well.
2. Be sure to make a comparison between your design and the design of others, and if your design is similar to them, it must have something that distinguishes it from others.
3. The design of the advertisement depends on the method of its implementation. If the advertisement is for a magazine or a small advertisement will be designed, then it can be relied on Photoshop. If the advertisement is a video, then it is possible to use windows media player. As for posters, the Illustrator program is the best, and the best special programs for sound that can be relied on in The ad is itune.
🔳 Advertising Test
1. You can turn to your friends to know their evaluation of the advertisement.
2. It can be displayed on one of the evaluation sites to evaluate your ad.
3. It is possible via social networking sites.
You should know that attracting the customer’s attention to your advertisement and pushing him to buy your products is not easy, but it is also not impossible. You have to always put yourself in the customer’s place and ask yourself what drives me in this advertisement to buy and try the product. You have to be neutral in that. What you may personally like may not Many customers like it.
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الترويج : هو أداة التواصل التسويقي بين المنتج والمستهلك ويهدف إلى تحفيز العميل المستهدف لممارسة سلوك الشراء