E-marketing is the process of planning and implementing the concept, distribution, promotion and pricing of products and services in a computerized network environment
Such as the Internet and the World Wide Web, to facilitate exchanges and fulfill customer requests. It has two advantages over traditional marketing. E-marketing provides customers with more convenience at more competitive prices, and enables companies to reduce operational costs.
As companies offer e-marketing and online shopping, customers can get market information from their computers or mobile phones and buy goods or find services without leaving home.
Advantages of email marketing:
1. Much better ROI than traditional marketing as it helps increase sales revenue.
2. E-marketing means lower cost of marketing campaign as marketing is done online.
3. Quick campaign result as it helps target the right customers.
4.Easy monitoring with web tracking capabilities helps make e-marketing highly efficient.
Types of e-marketing:
There are several ways businesses can use the Internet for marketing. Some of the e-marketing methods are:
1. Article Marketing
2. Affiliate Marketing
3. Video Marketing
4. Email Marketing
5. Blogging
6. Content Marketing
7. Webinars
📍 Lists of the most important types of advertising companies through which you can advertise for a fee:
_ Search engines such as Google:
Most of the search engines allow paid advertisements through their specialized advertising companies.
_ Social networking sites such as Facebook:
Social networking sites allow their users to make advertisements for their products and services
_ Websites that provide paid advertising services:
Many websites and blogs offer advertising space for money.
E-marketing can turn failure into success, but it is a tool that works best when there is a good product or service in the first place. For the success of your marketing efforts, you must always work to raise the quality of what you offer to your customers, and always remember that success always comes from good marketing for a good product.