Creative content is the one that focuses on the creative side, as opposed to writing regular content. It is more creative beyond academic and professional writing and often intersperses stories with poetry, novels, videos, video games and social media posts.
It is the opposite of regular content writing that relies on descriptive style and information in reports, news, and advertising materials that use content marketing based on persuasion.
And in our article today, we will present 6 ways that a content writer can generate new ideas for writing content, let’s take a look at them:
Ways to generate ideas for writing creative content
1. Keep the audience in mind
Before you write anything, you should think about your audience. They may have some questions that need to be answered or some aspects to focus on and explain them in depth. Through these questions, you will be able to reach an approach or creative thought that is in line with the audience’s requests.Asking questions can be a great way to generate ideas for creative content, by asking yourself who am I writing for? And why do I write? What message do I want to convey? How do I meet the audience's needs for entertaining content while continuing to support the implementation of my writing tasks?
Another way to generate creative content writing ideas is to think about what your audience does in their spare time. Add their interests and hobbies with the content to motivate them and increase their interaction.
2. Look at the calendar
When looking for some inspiration, one look at the calendar can yield dozens of ideas. Think about holidays, holidays, and annual events, then create content that matches the mood of the audience at the time.
Pre-thinking is also a great way to spark and generate ideas. Rather, it helps you organize your creative content and ensure that it is well thought out and carefully crafted. Instead of thinking now about what you will publish tomorrow or next week, it is recommended to plan this for several months ahead and create a content calendar. This gives you time to think and prepare, whether you're presenting written or visual content.
3. See your competition before writing creative content
Another way to generate creative content writing ideas is to look at what your competitors are doing. We do not mean here that you copy their content or steal their ideas, but you should look at the way they present their content, to generate new ideas. This is by looking at some aspects. If you find that your competitors are achieving good results from publishing educational posts or short videos, it is not a problem for you to publish posts or videos of this kind.
You should always search for keywords used by others and from which they get good traffic from the search engine. This in addition to giving you an opportunity to increase your traffic will ensure that you create content that your audience will love.
4. Analyze the old content
If you find that your audience is drawn to a certain type of content, feel free to repeat it again, albeit in a slightly different way. People like things that seem familiar to them, even if they don't realize it. There are also great writers who follow in providing its content and there will certainly be many more. This method or approach, called innovative thinking, allows you to apply a certain pattern repeatedly without stopping creativity.
When the above methods fail, or even as a starting point to get ideas for writing creative content. Brainstorming is a way to generate ideas, whether on your own or with a group. Ask questions that always generate ideas.
It can also be helpful to listen to other people and see things from another perspective. It is also a good idea to include colleagues such as designers, video producers, to form some creative content writing ideas.
6. Put all the ideas together
When you start creating creative content. It is likely that you use more than one method to generate creative content writing ideas, for example you can start brainstorming with team members and revamp old content or spy on competitors. There will not be a single result, but there will be a result for each method separately, and the most convincing result will be taken
Researching old content, studying competitors, and brainstorming are all ways to generate amazing creative content writing ideas, whether individually or collectively.
Writing creative content has become an ideal world for everyone who has an innovative mind and thinker to achieve in it, and we all know that writing, like any talent, is innate, meaning that there are many people who master different thinking, even if someone likes to present new ideas to others, and from here he will find a large audience base. You will love reading his content very much.
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