Professional-looking photography is essential for real estate transactions these days a photographer will need to take high quality photos
• Real estate photography camera
The photographer will need to take high-quality photos, so he should prepare himself by owning a reliable DSLR or a high-resolution mirrorless camera.It is worth noting that a wider field of view for a full-frame camera is preferable given that real estate images usually feature a wide angle to include more of the surrounding areas of the property.Ideally, an aperture between F8 to F11 should be used for sharper details and a sensitivity of ISO 400 and below
Prime lens should not be used in real estate photography, as it is better to have a zoom option in / out and preferably aThe lens should have a focal length of about 10-24mm which is ideal for this purpose, and for full frame it is recommended to use a wide-gauge 14-24mm lens or use a lens such as 16-35mm as it offers more versatility
A tripod is generally useful when shooting at slower shutter speeds because the slightest camera shake can leave shots very blurry,And if the photographer is shooting real estate, they will appreciate the much-needed convenience that a tripod can provide, and the use of a tripod helpsIn keeping the camera in place while making slight changes to the angle of view and focal range, it also helps in capturing overhead photos, which would be difficult without a tripod.
Professional photography rules:
1- RULE OF THIRDS:
An important rule in photography and it is not difficult to apply, because it is available on all cameras and smart devices
The rule of thirds is one of the basics and ingredients of professional photography.This rule is based on dividing the place to be photographed into two horizontal and vertical lines, so that they form a grid of 9 squares.You must place the place you want to photograph at the intersection of these lines, which are four points in the center of the grid. It is worth noting that many modern smartphones display the network on their screenIn order to facilitate the process of appropriate installation of the image, as well as the same applies to the digital camera screen.
2- Maintain vertical lines:
The main rule of real estate photography is to keep the vertical lines so there should be no curvature and all these lines should remain vertical, some cameras have a tool that shows the alignment of the image.
3- Low angle photography:
Low-angle photography gives a greater breadth of the place and shows all its advantages with high clarity
When taking photo shots of large places or rooms, make sure that it is at a slightly lower angleIn order to show the beauty of the place and highlight its corners more clearly, although seeing things from a high place may look better on nature, but this does not apply to real estate photos
4- Opening or closing the home lighting:
If you have designed elegant and beautiful lighting decorations in your home or not, be sure to open and operate all lighting and lighting devices when photographing because they will give a degree of warmth to the image,You should also take pictures of houses when the lights are turned on and pictures of other houses when they are closed, and of course the pictures, and whatever professional photography, you must need a little adjustment in the degrees and intensity of colors, so you will choose the most suitable for you.
5- Use a camera stabilizer:
Compare for yourself the pictures with and without the camera stabilizer and you will notice the huge difference for yourself
Installing the camera on a base is one of the most important steps to take professional photos, you can usePhotographic camera stabilizer Or if you want to shoot with your smartphone you can also put it on the tripod stabilizer, you can clearly notice the difference between the pictures taken before and after the camera or phone is installed
6- Show property features:
Before starting a professional home photography process, identify the most prominent features in your property, and then prepare a list that includes all the features and facilities of the house If the house, for example, includes a balcony or a spacious garden, be sure to photograph it from all angles in order to highlight its aesthetics, or if the view of the house is beautiful, show the view In one of the pictures in a professional way, or that you photograph the house’s swimming pool or the surrounding fountains, provided that you have prepared the area for filming and have cleaned it well..
Do not neglect photographing if there is a cleaning and storage room, in addition to that, if the house includes storage methods such as the units in the stairs, photograph them as well. These features are sought by the consumer a lot, so you must highlight them
What you need to know about lighting:
As you know, window light and interior light are two sources of interior light. If you turn on the lights, This gives the space a feeling of warmth, while turning off the lights gives a cool feel in real estate photos. Indoor lighting is not as direct as outdoor lighting. To get an exposure Convenient, turn on the lights in the early morning and late evening. It is best to hold the flash in your hand to direct the light into the desired area of the room. When photographing indoors, be sure to open all windows and doors to maximize the amount of sunlight shining into the room
Before taking aerial photographs of the property, it is essential to choose a focal point. This is the main highlight of the property that you will focus on during the shooting. You can draw viewers' attention to a nice pool in the backyard or a beautiful balcony that stands out from the crowd. This does not mean that other elements of the property are unimportant.
The main idea here is to integrate the entire house into the frame but highlight the most interesting feature. You can easily understand which element to focus on.
To do this he used composition techniques in photography.
For example, you can use original fonts or increase the lighting in a specific area. Consider the methods that work in your case and don't be afraid to try something new.
An empty house does not reflect its true area:
The buyer cannot imagine the real empty house space and how to use it without the presence of furniture, notice the difference in the picture New real estate owners face some difficulties in the process of professional photography and taking pictures of empty and new homes, due to the fact that homes without furniture may appear narrow or not reflect their space in the photos. Reality, the presence of furniture would give a general impression of the size of the place through the quantity and quality of the furniture in the room, as for it to appear empty, this may not help the buyer to imagine the real space.
What to focus on when photographing real estate:
When starting out with real estate photography, the photographer will need to make sure to take beautiful photos of the following areas:
- Living room: This is one of the most important images on any property listing, as it will make the property look as welcoming, friendly and spacious as possible.
- Bedroom: The photographer must imagine that he is the potential tenant or the person who wants to buy the property he is photographing, so it is important to make the bedrooms look bright, warm and attractive, and make the angle of taking pictures appear in a way that includes the features and beauty of the rooms such as the spacious closet.
- Kitchen and dining area: Various foods can be placed on the dining table and decorated while keeping the kitchen area clean
- Bathroom: Given the limited space, it can be very difficult to take pictures of the bathrooms so you must find a good angle to photograph them.
- Outside: If the photographer is taking pictures of a property with a large courtyard, show the exterior of the property and pay attention to removing papers and trash cans before shooting, and make the most of the wide-angle lens.
And remember, keep your lines as straight as possible so the walls don't look unstable, and consider shooting at an angle rather than picking up major pieces of furniture, to add visual space and give viewers something else to look at within the photo, as a general rule when taking pictures of the property any people or Pets or children from photos.
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الترويج : هو أداة التواصل التسويقي بين المنتج والمستهلك ويهدف إلى تحفيز العميل المستهدف لممارسة سلوك الشراء