It is marketing based on the role of economic activities provided through commercial establishments to consumers and customers.
Service marketing includes the provision of professional services, curative health services, and the sale of wired or wireless telecommunications services. Service marketing is defined as all activities involved in marketing, and of marketing services companies that aim to advertise their services to customers.Other definitions of service marketing is marketing based on used in marketing goods and services.
Elements of service marketing:
The service marketing system consists of a set of basic elements, namely:
Customers and consumers who are interested in purchasing services and contribute to their existence; Without them, there are no such services.
A person who communicates with customers to provide services to them, but there is no role for him in the e-services marketing system.
are the materials necessary to provide services, whether they are specific to customers, the service provider, or the work environment.
are the matters resulting from the interaction between service providers, customers and physical materials.
It is the part that is not visible in the production of services, and contributes to making them possible.
Importance of Marketing Services:
Marketing services are an important matter that may face some challenges or difficulties. The importance of marketing services is:
The offers offered by marketing services may be similar to a large percentage and differ to a lesser percentage and in order to attract users, and convince them of the product’s excellence, offers are used with these products in order to distinguish them, as the brand differs and is distinguished from each other through the quality of the service provided, and the The organization is able to obtain a competitive advantage among its competitors, and to attract the largest number of consumers.
2. Building relationships
Relationships are one of the important things for marketing products, where services are described as immaterial and tangible, so customers are not aware of them, and they depend during their purchase on their confidence in the seller, and the extent to which he provides the required service, and in order to win customers and provide them, the requirements of customers must be known and To meet them, to provide the required or appropriate services to them, and to have good long-term economic relations with them.
3. Customer retention
Marketing services when they are in a market characterized by intense competition, then the organization must have the importance of maintaining customers, as maintaining customers is more important than trying to attract new customers or customers, and this is because of the intensity of competition in providing exciting services to a limited number of customers In addition, in order to achieve customer satisfaction and retain them, the organization must provide all the services that customers need, in order to gain their satisfaction and be able to maintain them.
The following are some of the marketing services that companies provide:
In this type of marketing services, the service is the main objective behind working in the field of trade and is considered the main objective of the organization, for example, hair-cutting service, or legal services, or other services.
They are the services that accompany, when products are sold, especially tangible physical products, such as the delivery service of a product.
Marketing services are an integral part of live strategic services and marketing strategies, as the organization promotes its economic activities, that is, the products it provides to its customers, in addition, marketing services focus more on intangible products to intangible services.
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الترويج : هو أداة التواصل التسويقي بين المنتج والمستهلك ويهدف إلى تحفيز العميل المستهدف لممارسة سلوك الشراء