The importance of social media in marketing:
1. Improve your visibility on search engines
One of the biggest benefits of being on social media is the link to Google. When the audience interacts with your social media links, it means a better evaluation by Google and more visibility when customers conduct searches because you are building backlinks to your website.
2. Create a brand identity
Social media helps create a specific identity for your brand, as posts should not be limited to links or direct information related to what, but must also include images and ideas that express the importance of what you offer and the idea behind it, and in this way the audience relates to the brand and becomes more unique to them.
3. Reach a larger audience
Social media allows you to reach larger audiences, learn about their interests and tendencies, and improve your services or products, especially when using shareable publications. Thus, each of your followers becomes a means of advertising by sharing the publication with his friends and urging them to follow.
4. Follow competitors closely
Because the same service or product that you offer is offered by other people, you must constantly follow your competitors on social media in order to know the marketing methods they rely on, the strengths and weaknesses, and take advantage of them in a way that suits your brand and does not lose its distinctiveness, how does your competitor develop because this is part of Your business development.
5. Measure your performance In order
for any organization, whether small or large, to achieve success, it must constantly review its performance, and social media is one of the tools that help in this, where you can know the extent of customer satisfaction with the services or products it provides, as well as receive and address complaints immediately, and the analysis of social data Your Media gives you a lot of information about the nature of the audience and their real reactions to what you offer.
6. More effective ads
Advertising is an integral part of the marketing plan, and doing it through social media is the most cost-effective way, as you can always start with a low-cost advertisement to measure the audience’s reaction and then you can launch advertisements with a larger budget, and in this way you can achieve a good return without The costs are high, but the advertising drafting requires an investment of money and time in order to reach the desired results.
Social Media Marketing:
Social networking is one of the most important e-marketing channels. Here's what we do to manage social network accounts:
🔸Analyzing competitors' accounts on social networks
🔸 Check the available accounts and create what has not been created before
🔸 Drafting textual content in accordance with your activity policy
🔸 Retain existing customers on all accounts
🔸Using Trends to publish the company's intellectual content
🔸 Analyzing the performance of accounts and publications and working to develop them
🔸 Implementation of an electronic identity building strategy on accounts
🔸 Analyze and develop engagement between all accounts and their audience
🔸Follow up on new technologies and implement them in network accounts
Desitech offers social media marketing service to positively influence your business and achieve your brand marketing goals.