Importance of digital marketing:
There is no denying the importance of digital marketing for institutions and companies, as it is no less important for entrepreneurs than other elements that are taken into account during the implementation of their projects, given that it can now play an effective role that makes a qualitative leap in raising the rate of sales, and clearly introducing the product or brand Noting that failed or unsuccessful marketing is one of the most important reasons for the failure of the project, as some traders believe that putting the product in the market is sufficient to market itself and achieve sales, but this is rare, so the use of digital marketing must be taken into account,
We refer to some points that refer to this as follows:
Low costs, good results:
Digital marketing is considered low in costs compared to the expenses of a traditional marketing campaign, for which a large budget must be allocated; It is enough for the merchant to create a page on a social networking site to promote his products, goods and services, in order to achieve sales and earn money.
Customer targeting:
Digital marketing can ensure that a wide segment of potential customers are accurately and correctly targeted, thus ensuring the completion of sales; Where the specifications of the customer who wants to see the marketing campaign can be specified in accordance with the type of product, it can be determined based on age, gender, place of residence, or income level.
Quick results:
Digital marketing ensures that merchants can obtain the results of the marketing campaign within a short time ranging from only a few hours after its launch, where it is possible to know the extent of its effectiveness, and to modify or change it to suit the new data that has been observed since the start of marketing.
Accurately measure results:
It is one of the important stages in order to ensure reaching the specific goals when measuring the impact and success of the advertising campaign, which is very difficult in traditional advertising, and requires experts to analyze it, as digital marketing provides the ability to measure the size of the audience on social networking sites, and the extent of its growth On a daily, weekly, monthly, and yearly basis, in addition to knowing the performance of paid ads, this is indicated by numbers and statistics around the clock.
Digital Marketing Objectives:
The objectives of digital marketing are to link institutions, companies or organizations with a wide segment of their audience through the use of various digital channels, and the use of the huge number of devices with the process of connecting users with companies via the Internet usually, as marketers use various means that help them reach the largest possible number. members of the target groups within the shortest time; In order to draw their attention to the products and services they offer, and thus start completing sales and making profits; It can be said that the main purpose of digital marketing is to promote various goods and products with the aim of selling.
Digital Marketing Features:
• Allows the possibility of developing the relationship between merchants and customers.
• Reach a large number of potential customers.
• The possibility for individuals to obtain products or services without being bound by spatial and temporal limits.
• Ease of application and low costs.
• Creating the opportunity for everyone to market their products without distinguishing between large and small companies.
🔸Influencer Marketing:
Influencer marketing is one of the modern digital marketing strategies.
It relies on the use of influencers or the most followed celebrities on social media.
The influencer presents the product or brand and talks about his personal experience, which helps to create a trust for the audience and encourages his experience
Whereas, influencer marketing provides services in two ways: content marketing and social media marketing
social.
Marketing campaigns through influencers were ranked among the most successful campaigns due to the speed of their reach to the audience and attracting a large number of customers.
Choosing a suitable influencer will help your campaign reach the largest number of viewers and certainly the success of your marketing campaign.
🔸Content marketing:
is a distinctive marketing strategy that relies on digital content to market products or services in a way that is very different from the traditional methods known
The strategy and how content marketing can be practiced can be determined by looking at two main components, marketing objectives and the budget allocated for content marketing.
In light of the intense competition among many businesses, content marketing is one of the most important solutions that you should use.
As some recent studies say that 80% of a customer's purchasing decisions on the Internet start and are affected by the content.
🔸digital marketing:
digital marketing It increases job opportunities Today's consumers rely on digital search for products through search engines or social media Also, online advertising is the strongest and most in demand. Online marketing is different from digital marketing. Online marketing is advertising that is only on the Internet.
🔸Marketing Consulting:
It falls within the services that we provide to our company's clients, to ensure that they have the optimum promotion and reach the target range. Marketing advice is one of the most important services that you can rely on to achieve your profits. It is a comprehensive set of market-related consultations, in the sense of identifying and studying the market requirements completely.
At Desitech, you are cared for by the best specialized consultants with experience and competence in the marketing field.
🔸Search Engine Marketing:
Search Engine Marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive market
Online advertising has never been more important, and search engine marketing is the most effective way to promote your products and grow your business.
🔸Real estate marketing:
Real estate marketing is one of the applied branches of marketing science, and its contribution to the success of real estate companies’ business is recognized by all
🔸Manage sponsored ads:
Sponsored advertising means that you have the ability to reach only those interested in your field Customers prefer funded ads because they are able to reach the right category and those who are interested in your product, whatever its type, and therefore this will bring you great benefit and profit. Running effective funded advertising campaigns and getting impressive results does not only require the use of the latest and best practices and techniques, You must also manage, monitor, and continually correct your campaigns. They must also be vigorously tested to ensure their durability.
Paid advertising contributes to improving the visibility of companies' websites across different search engines. In short, paid advertising helps in collecting a complete database of the target audience of companies in order to market them better.
🔸In order to ensure our clients that each marketing campaign comes out with the required return on investment, We work on each ad separately and study it comprehensively, whether the ad is a text ad that appears with search results or an advertisement image. Appear on social networking sites that we choose very carefully.
🔸Advertising campaigns management:
The advertising campaigns encouraged entrepreneurs on the Internet, as it is considered the real revolution in the world of promotion and selling. It illuminated the way for medium-sized companies to realize the extent of the possibilities offered by this huge market
The Internet has provided tools of control and measurement that the traditional and classic media could not provide, and its impact is not only on increasing sales, but also on strengthening and revitalizing the company's brand.
🔸We deal with the marketing process for all platforms and advertising networks with an organized scientific methodology that yields great results in achieving the highest return on investment in the sales rate, so the lesson is not the large number of visitors, but the accuracy of obtaining a targeted visitor and how to keep it.
Managing and improving advertising campaigns on the Internet is not limited to charging your account, but is related to many technical factors and the presence of your target customers with you in a mailing list that you alone control. There is no visitor who turns into a customer from the first moment, unless there is an external motivator for him to buy directly.
🔸Our specialized team seeks to help you develop your advertising campaigns, achieve customer retention, and make your product trustworthy.