Influencer marketing is now a prevalent form of online marketing, and is referred to by mainstream media regularly
However, there are still people who don't really understand what influencer marketing is. In fact, some people come across the phrase for the first time and immediately think, “What is influencer marketing?”
What is influencer marketing?
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less straightforward than that. Brands are simply working with influencers to improve brand recognition.
What works in influencer marketing:
🔺 Consider Your Approach to Influencer Marketing
🔺Be organized, strategize, plan and budget, and spend time research
🔺 Decide your method for finding influencers - find them naturally, sign up for a platform, or work through an agency
🔺 Be patient with people talking to you, not companies talking to companies
Types of influencers:
1. Partial influence:
Micro-influencers have a relatively modest following of thousands or tens of thousands of people. They create relevant content for their audience and connect with them via social media platforms, blogs, other written posts, websites and forums.
Due to the size of the followers and the type of content they create, they usually have high engagement rates. Having a smaller audience allows micro influencers to connect with the people they follow on a regular basis (compared to a celebrity with millions of fans) through their channel.
2. Celebrity influencer:
Celebrity influencers Celebrity influencers are famous people with large followings - usually in the millions - and they are well known in many industries. It is widely recognized and, therefore, has the potential to be very successful in influencing your target audience
3. Blog influencer:
A blog influencer is someone who writes for their established blog and has thousands or millions of subscribers and readers. Their reach and influence sets them apart from other bloggers (meaning they don't write just for themselves or a very small group of people).
4. Social media influencers:
Social media influencers are well known on social platforms, such as Instagram, YouTube, Facebook or Twitter, and are followed by thousands or even millions of people. Influencers share on Social media content on a wide range of topics such as health, workouts, cars, diet, outdoor activities, travel, fashion, art, beauty and interior design
5. Main opinion leader:
Key opinion leaders are high-level experts on a specialized topic in a particular field. If your business is looking to attract members of the audience in a highly specialized field, given their expert knowledge on a particular topic, they are trusted contributors to their industries and have a following of people who have also invested in those areas
Influencer marketing is here to stay, and its growth will only increase in the coming years. E-commerce brands can really benefit from working with influencers, regardless of their goal. Influencers can help you grow your followers, generate sales, or simply spread the word about your business
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